Today, narratives remain a backbone of human culture, shaping our understanding of the world and our place in it, and as such, stories and storytelling have a particular importance in marketing and advertising. ...
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Relying solely on demographic data in your marketing and advertising may not be enough anymore. Leverage the power of psychographics in your marketing and advertising....
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Search Engine Marketing with SEO and Google Ads is an opportunity for online advertising and lead generation that is more successful than ever before....
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As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
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Ever wonder the magic behind successful Facebook ads? The Facebook Ad Pixel unlocks powerful solutions in digital advertising by measuring the impact of your paid promotions and ads....
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The complexities of web design, strategy and marketing can be evasive, or require specialisation and time that you don’t have at your disposal. That’s where web design agencies come in....
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You don’t have to be super creative, a designer, coder, or even technically proficient to create a brilliant website. But how? ...
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Website performance optimisation is a primary factor that dictates the success of modern online businesses. After all, most of us know the torture of waiting for slow webpages to load - which encourages frustrated visitors to look for faster-loading alternatives. ...
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Clients don’t want to just browse a website, they want to experience it. And one of the ways you can give them that is by optimising each photo you upload....
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Social proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
Read More With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is...
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Facebook is a major Social Media platform that you should use for the success of your e-commerce business. Coming up with the right content and marketing strategy is the first step in making your business the next big thing in Africa and beyond...
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Hot tips to help you increase your website’s conversion rates improve your search engine rankings and keep you way ahead of competition....
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Gone are the days of being an expert in HTML or CSS. Content Management Systems (CMS) make building and managing websites as easy as drag and drop, copy and paste....
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