September 29, 2022
10 Female-Led African Tech Companies
From haircare to connecting farmers to consumers, women entrepreneurs in Africa are taking the tech scene by storm and changing the digital landscape. ...
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September 13, 2022
The Coolest Art Projects In Africa
As an Africa-based digital marketing agency, we aspire to bring the best of our values and culture to you through our work - and there’s no better way to represent that than through art projects. Like our SEO, social media, or content marketing practices, the...
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May 27, 2022
Average Conversion Rates By Industry
Context. It means everything. When we don’t provide it, clients get confused, marketing teams flail with leads, and relationships (both professional and otherwise) can come to blows. ...
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May 18, 2022
Why Businesses Should Pay Attention To TikTok
If your product or service is for teenagers and adults, then this is the perfect app for you. TikTok is to a great extent utilised by individuals between the age of 16 and 24. This age gathering makes up 41% of the entire user-base....
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March 23, 2022
Habits of Highly Successful Content Creators
Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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March 17, 2022
7 Google Doc Features You Didn’t Know Existed
A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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February 22, 2022
The Meme-ification of Instagram
When used appropriately, memes can be a fantastic tool in any digital marketer’s inventory, and give your brand the ability to reach thousands of people, while helping them be a part of the social conversation....
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February 16, 2022
What Social Media Marketers Can Learn From Psychology
In this post, we’ve emphasised some psychological rationale that you can use to up your social media marketing game and connect more to your clients and followers....
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February 8, 2022
Digital Marketing Vs Traditional Marketing
With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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June 5, 2021
Agile Marketing and Why You Need It In The Age Of The Customer
At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem to want to sit around and discuss the latest movie...
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June 1, 2021
10 Marketing Quotes To Kickstart Your Week
They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from the masters themselves....
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May 11, 2021
How To Use Hashtags On Social Media
There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
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May 4, 2021
Talk To Me! The Future Of Voice Search And Smart Speakers
The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you get up to speed on how to use this rising...
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May 1, 2021
Website Builders For Those Who Don’t Code
You don’t have to be super creative, a designer, coder, or even technically proficient to create a brilliant website. But how? ...
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April 20, 2021
The Rise Of Experience Disruptors
Today’s consumers don’t care about your company. They care about how to find easier solutions to their problems. And 40% of companies say that customer experience (or CX) is a top priority during digital transformations....
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April 14, 2021
Create An Email Newsletter People Actually Open And Read
Email newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to create an email newsletter that people will actually want to...
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April 9, 2021
Copy Editing Hacks For Persuasive, Shareable Writing
Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
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March 16, 2021
Facebook Apps To Rev Up Your Marketing
With the constant increase of businesses shifting online, there is a constant struggle to separate yourself from the crowd. How does one do that on Facebook specifically? Solution: Apps....
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March 14, 2021
What Everybody Ought To Know About LinkedIn Marketing
Despite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the webpage has developed into one of the most dominant social media channels on the web....
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March 5, 2021
Lead Generation Hacks With 20 Tips
Today’s buying process has been completely revolutionised. Marketers should now focus on being found and building relations with their potential buyers. That’s where lead generation comes in....
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February 28, 2021
The Science Behind Social Proof
Social proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
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February 24, 2021
11 Unbelievable Social Media Stats
Since January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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February 20, 2021
The Rise of Vertical Mobile Videos
Vertical video has customarily been respected less positively by content creation experts, however, this observation is changing, and evolving quick....
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February 12, 2021
Lead Generation Techniques For Digital Marketers
With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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January 21, 2021
How To Grow Your Business Using Digital
With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is...
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