In this post, we’ve emphasised the importance of having a brand purpose as well as showcasing a few brands who have a great mission and vision with an authentic brand purpose. ...
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In this post, we’ve emphasised some psychological rationale that you can use to up your social media marketing game and connect more to your clients and followers....
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Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
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Context. It means everything. When we don’t provide it, clients get confused, marketing teams flail with leads, and relationships (both professional and otherwise) can come to blows. ...
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If your product or service is for teenagers and adults, then this is the perfect app for you. TikTok is to a great extent utilised by individuals between the age of 16 and 24. This age gathering makes up 41% of the entire user-base....
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Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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When used appropriately, memes can be a fantastic tool in any digital marketer’s inventory, and give your brand the ability to reach thousands of people, while helping them be a part of the social conversation....
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With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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As an Africa-based digital marketing agency, we aspire to bring the best of our values and culture to you through our work - and there’s no better way to represent that than through art projects. Like our SEO, social media, or content marketing practices, the...
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From haircare to connecting farmers to consumers, women entrepreneurs in Africa are taking the tech scene by storm and changing the digital landscape. ...
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At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem to want to sit around and discuss the latest movie...
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They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from the masters themselves....
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There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
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The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you get up to speed on how to use this rising...
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You don’t have to be super creative, a designer, coder, or even technically proficient to create a brilliant website. But how? ...
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Today’s consumers don’t care about your company. They care about how to find easier solutions to their problems. And 40% of companies say that customer experience (or CX) is a top priority during digital transformations....
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Email newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to create an email newsletter that people will actually want to...
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With the constant increase of businesses shifting online, there is a constant struggle to separate yourself from the crowd. How does one do that on Facebook specifically? Solution: Apps....
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Despite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the webpage has developed into one of the most dominant social media channels on the web....
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Today’s buying process has been completely revolutionised. Marketers should now focus on being found and building relations with their potential buyers. That’s where lead generation comes in....
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Social proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
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Since January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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Vertical video has customarily been respected less positively by content creation experts, however, this observation is changing, and evolving quick....
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With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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