May 17, 2023
How To Use Hashtags On Social Media
There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
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January 17, 2023
The Power of Purpose: The Importance of a Clear Brand Purpose and How to Achieve It?
In this post, we’ve emphasised the importance of having a brand purpose as well as showcasing a few brands who have a great mission and vision with an authentic brand purpose. ...
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November 28, 2022
4 Ways To Make Your Instagram Account More Popular
When the photo and video-sharing social media platform started becoming a serious content marketing, networking and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital...
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November 17, 2022
10 Social Media Mistakes That Will Lose You New Business
According to Statista, 80 percent of American companies believe that they deliver exceptional customer service on social media. Opposite this statistic, only 8 percent of the customers of these companies agree with this. That’s a huge margin of error, and happens because companies might not be able...
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October 16, 2022
What Social Media Marketers Can Learn From Psychology
In this post, we’ve emphasised some psychological rationale that you can use to up your social media marketing game and connect more to your clients and followers....
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June 7, 2022
How To Get The Most From An Influencer Campaign
As marketing is looking at some major changes into 2020, one of the main players in the social media marketing scene is that of influencers. Influencer marketing in the past few years has proved itself to be a powerful marketing force to be reckoned with,...
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May 18, 2022
Why Businesses Should Pay Attention To TikTok
If your product or service is for teenagers and adults, then this is the perfect app for you. TikTok is to a great extent utilised by individuals between the age of 16 and 24. This age gathering makes up 41% of the entire user-base....
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April 12, 2022
How To Grow Your Social Media Without Any Money
Your business needs a social media presence. In a global market that is slowly, but surely, shifting to digital, social media has become almost a necessity for businesses looking to increase brand awareness, boost sales, and overall connect with their customers better. ...
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April 7, 2022
6 Productivity Apps for Social Media Marketers
Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
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March 31, 2022
Can Lead Generation Work Without A Website?
As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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February 22, 2022
The Meme-ification of Instagram
When used appropriately, memes can be a fantastic tool in any digital marketer’s inventory, and give your brand the ability to reach thousands of people, while helping them be a part of the social conversation....
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February 14, 2022
The Facebook Ad Pixel: How It Works and Why You Need It
Ever wonder the magic behind successful Facebook ads? The Facebook Ad Pixel unlocks powerful solutions in digital advertising by measuring the impact of your paid promotions and ads....
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May 19, 2021
Be an Expert on Instagram. One Image Equals A Thousand Words.
Instagram is made for photos with captions relegated as afterthoughts. Brevity is the key to wit. This is why Instagram was always destined for success. So why should the platform matter to anyone in digital marketing?...
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March 16, 2021
Facebook Apps To Rev Up Your Marketing
With the constant increase of businesses shifting online, there is a constant struggle to separate yourself from the crowd. How does one do that on Facebook specifically? Solution: Apps....
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March 14, 2021
What Everybody Ought To Know About LinkedIn Marketing
Despite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the webpage has developed into one of the most dominant social media channels on the web....
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March 2, 2021
Essential Twitter Ad Metrics
Twitter records over 330 million monthly users and over 3 billion account holders making it one of the most used social media platforms in the world today. Here are five metrics to track campaign success on the platform. ...
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February 28, 2021
The Science Behind Social Proof
Social proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
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February 24, 2021
11 Unbelievable Social Media Stats
Since January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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February 23, 2021
The Ultimate Guide To Facebook Engagement
As a digital marketing agency, we understand the importance of creating great content that resonates with your target audience and makes them want to engage with you, i.e. take action on any of your posts or page, all the way from likes and comments to...
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February 20, 2021
The Rise of Vertical Mobile Videos
Vertical video has customarily been respected less positively by content creation experts, however, this observation is changing, and evolving quick....
Read More February 12, 2021
Lead Generation Techniques For Digital Marketers
With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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February 9, 2021
Social Media Marketing KPIs Worth Tracking
While data trumps words every time in the world of marketing, it is important to show how those numbers are achieving business goals. Whether working solo, with an agency, or an in-house digital marketing team, it’s essential to ensure that the correct digital marketing and...
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January 26, 2021
Top 10 Social Media Tips For SMEs
As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME....
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December 29, 2020
The Science Behind Infographics
Almost 50% of your brain is involved in visual processing and it's no surprise that infographics help us process a wealth of information easily because they are more engaging, more accessible, more persuasive and easier to recall....
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December 16, 2020
Awesome Instagram Story Features You Must Try ASAP
Instagram is constantly updating its app and its hard to keep up. We've got the most important recent Story feature updates for you in this article....
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