Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW) came out in 1993, developed by MIT with the purpose...
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Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look for, especially in digital marketing and business. ...
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You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
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Paid media is one of the many ways organisations can promote their content via multimedia (display ads, social media posts, paid search results, pop-ups). It will help you get more clicks, traffic and greater brand reach. ...
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With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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People who love to write can be good at it - even more so when they put their skills to the test on a regular basis, as content writers and copywriters tend to do. However, even though both of them involve putting words onto paper (or...
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Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
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Hot tips to help you increase your website’s conversion rates improve your search engine rankings and keep you way ahead of competition....
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Gone are the days of being an expert in HTML or CSS. Content Management Systems (CMS) make building and managing websites as easy as drag and drop, copy and paste....
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