While data trumps words every time in the world of marketing, it is important to show how those numbers are achieving business goals. Whether working solo, with an agency, or an in-house digital marketing team, it’s essential to ensure that the correct digital marketing and...
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As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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People who love to write can be good at it - even more so when they put their skills to the test on a regular basis, as content writers and copywriters tend to do. However, even though both of them involve putting words onto paper (or...
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As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME....
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It’s important to distinguish between UX and CX, especially if it’s to figure out what issues your brand is facing and whether you need to do an entire CX overhaul or simple UX tweak. ...
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It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...
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Agencies have a wide pool of talents working for them, and you can expect that magic to work on your project, as long as you accept realistic goals. Here are a few key things to keep in mind while approaching a digital marketing agency....
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The approach of macro-marketing chiefly centers around the 4P's of marketing strategy which are Product, Price, Promotion, and Place. All of them help to create the need and demand for the goods....
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Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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