May 17, 2023
How To Use Hashtags On Social Media
There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
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April 19, 2023
Why Your Brand Needs a Narrative: The Power of Storytelling in Marketing
Today, narratives remain a backbone of human culture, shaping our understanding of the world and our place in it, and as such, stories and storytelling have a particular importance in marketing and advertising. ...
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March 23, 2023
Beyond Demographics: Psychographics for More Effective Marketing Messaging and Creatives
Relying solely on demographic data in your marketing and advertising may not be enough anymore. Leverage the power of psychographics in your marketing and advertising....
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February 7, 2023
What are Personas And Why Your Business Needs Them
Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...
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November 28, 2022
4 Ways To Make Your Instagram Account More Popular
When the photo and video-sharing social media platform started becoming a serious content marketing, networking and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital...
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November 17, 2022
10 Social Media Mistakes That Will Lose You New Business
According to Statista, 80 percent of American companies believe that they deliver exceptional customer service on social media. Opposite this statistic, only 8 percent of the customers of these companies agree with this. That’s a huge margin of error, and happens because companies might not be able...
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October 5, 2022
Copy Editing Hacks For Persuasive, Shareable Writing
Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
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August 18, 2022
Persona Designs And Why You Need Them
Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....
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August 2, 2022
9 Free Keyword Research Tools
There’s a lot of work that goes into creating a website. From finding the right photos to ensuring visitors can easily access and understand the interface, websites are the window into your business and brand - which is why it only makes sense to use the...
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June 7, 2022
How To Get The Most From An Influencer Campaign
As marketing is looking at some major changes into 2020, one of the main players in the social media marketing scene is that of influencers. Influencer marketing in the past few years has proved itself to be a powerful marketing force to be reckoned with,...
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May 27, 2022
Average Conversion Rates By Industry
Context. It means everything. When we don’t provide it, clients get confused, marketing teams flail with leads, and relationships (both professional and otherwise) can come to blows. ...
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May 12, 2022
Leverage Your Database To Drive Sales
Better data produces better results. As a business or a digital marketing agency, we all know this is one of the core elements of business application. Today’s technology-driven and consumer-centric world, using big data is almost a requirement. ...
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May 6, 2022
13 Easy Tips To Give Your Content More Personality
While content might not be unique, your perspective to it is. Whether it’s your style of writing or the structure you decide to give your article, giving your own take on a common topic gives it personality, and engages your reader - who already has...
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April 29, 2022
How to Use Quora For Content Marketing and Keyword Research
Imagine a platform that generates evergreen traffic, even years after content marketing efforts. Now, look at Quora, a Q&A community where anyone can ask questions, and anyone can give answers, usually opinion-based....
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April 18, 2022
How To Find Your Unique Brand Voice
In today’s post, we’re discussing the importance of building a brand to make sure your business endures. The most beloved of companies have many things in common - one of them being an investment in a consistent personality that’s immediately recognisable....
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April 12, 2022
How To Grow Your Social Media Without Any Money
Your business needs a social media presence. In a global market that is slowly, but surely, shifting to digital, social media has become almost a necessity for businesses looking to increase brand awareness, boost sales, and overall connect with their customers better. ...
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March 31, 2022
Can Lead Generation Work Without A Website?
As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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March 23, 2022
Habits of Highly Successful Content Creators
Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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March 17, 2022
7 Google Doc Features You Didn’t Know Existed
A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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February 12, 2022
How to select a web design agency?
The complexities of web design, strategy and marketing can be evasive, or require specialisation and time that you don’t have at your disposal. That’s where web design agencies come in....
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February 8, 2022
Digital Marketing Vs Traditional Marketing
With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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June 5, 2021
Agile Marketing and Why You Need It In The Age Of The Customer
At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem to want to sit around and discuss the latest movie...
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June 1, 2021
10 Marketing Quotes To Kickstart Your Week
They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from the masters themselves....
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May 25, 2021
How to Build Online Communities
The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online communities come into play. ...
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May 15, 2021
Why Copying Content Is A Bad Idea
Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look for, especially in digital marketing and business. ...
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