At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem to want to sit around and discuss the latest movie...
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They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from the masters themselves....
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Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...
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The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online communities come into play. ...
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Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look for, especially in digital marketing and business. ...
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There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
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You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
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The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you get up to speed on how to use this rising...
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A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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Email newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to create an email newsletter that people will actually want to...
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Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
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The average attention span of a goldfish is 9 seconds. The average attention span of a human being in 2019 is 8.25 seconds (and decreasing every year). In these crucial seconds, consumers decide whether they want to continue exploring your brand, or drop it completely....
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Creating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
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Today’s buying process has been completely revolutionised. Marketers should now focus on being found and building relations with their potential buyers. That’s where lead generation comes in....
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While data trumps words every time in the world of marketing, it is important to show how those numbers are achieving business goals. Whether working solo, with an agency, or an in-house digital marketing team, it’s essential to ensure that the correct digital marketing and...
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As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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People who love to write can be good at it - even more so when they put their skills to the test on a regular basis, as content writers and copywriters tend to do. However, even though both of them involve putting words onto paper (or...
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As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME....
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It’s important to distinguish between UX and CX, especially if it’s to figure out what issues your brand is facing and whether you need to do an entire CX overhaul or simple UX tweak. ...
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It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...
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Agencies have a wide pool of talents working for them, and you can expect that magic to work on your project, as long as you accept realistic goals. Here are a few key things to keep in mind while approaching a digital marketing agency....
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The approach of macro-marketing chiefly centers around the 4P's of marketing strategy which are Product, Price, Promotion, and Place. All of them help to create the need and demand for the goods....
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Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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