May 7, 2021
Why Doesn’t My Brand Show In Google?
You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
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May 4, 2021
Talk To Me! The Future Of Voice Search And Smart Speakers
The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you get up to speed on how to use this rising...
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April 17, 2021
7 Google Doc Features You Didn’t Know Existed
A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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April 14, 2021
Create An Email Newsletter People Actually Open And Read
Email newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to create an email newsletter that people will actually want to...
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April 9, 2021
Copy Editing Hacks For Persuasive, Shareable Writing
Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
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April 5, 2021
Advertising To An Audience With An 8-Second Attention Span
The average attention span of a goldfish is 9 seconds. The average attention span of a human being in 2019 is 8.25 seconds (and decreasing every year). In these crucial seconds, consumers decide whether they want to continue exploring your brand, or drop it completely....
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March 26, 2021
5 Easy Ways To Measure Customer Satisfaction
Creating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
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March 5, 2021
Lead Generation Hacks With 20 Tips
Today’s buying process has been completely revolutionised. Marketers should now focus on being found and building relations with their potential buyers. That’s where lead generation comes in....
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February 9, 2021
Social Media Marketing KPIs Worth Tracking
While data trumps words every time in the world of marketing, it is important to show how those numbers are achieving business goals. Whether working solo, with an agency, or an in-house digital marketing team, it’s essential to ensure that the correct digital marketing and...
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February 6, 2021
Can Lead Generation Work Without A Website?
As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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February 2, 2021
Digital Marketing Vs Traditional Marketing
With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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January 28, 2021
SEO Content Writing Vs SEO Copywriting
People who love to write can be good at it - even more so when they put their skills to the test on a regular basis, as content writers and copywriters tend to do. However, even though both of them involve putting words onto paper (or...
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January 26, 2021
Top 10 Social Media Tips For SMEs
As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME....
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January 18, 2021
What Is The Difference Between UX And CX?
It’s important to distinguish between UX and CX, especially if it’s to figure out what issues your brand is facing and whether you need to do an entire CX overhaul or simple UX tweak. ...
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January 12, 2021
B2B Sales. What Works And What Doesn’t?
It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...
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January 8, 2021
What To Keep In Mind Before Approaching An Agency
Agencies have a wide pool of talents working for them, and you can expect that magic to work on your project, as long as you accept realistic goals. Here are a few key things to keep in mind while approaching a digital marketing agency....
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December 19, 2020
Macro-marketing And Its Strategic Components
The approach of macro-marketing chiefly centers around the 4P's of marketing strategy which are Product, Price, Promotion, and Place. All of them help to create the need and demand for the goods....
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October 12, 2020
Habits of Highly Successful Content Creators
Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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