What are the differences between brand marketing and product marketing? Although they both aim to drive growth, attract customers, and enhance a company’s market position, they differ in their focus, strategies, and ultimate goals. ...
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Join us today to explore the future of long form content. In a world buzzing with notifications and bursting with bite-sized information, the question begs to be asked: “Are attention spans shrinking, or are they simply evolving?”...
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Let’s explore together the magical world of value propositions—those secret sauce statements that make your customers sit up, take notice, and shout, "Shut up and take my money!" ...
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Relying solely on demographic data in your marketing and advertising may not be enough anymore. Leverage the power of psychographics in your marketing and advertising....
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Today, narratives remain a backbone of human culture, shaping our understanding of the world and our place in it, and as such, stories and storytelling have a particular importance in marketing and advertising. ...
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There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
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Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...
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When the photo and video-sharing social media platform started becoming a serious content marketing, networking and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital...
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According to Statista, 80 percent of American companies believe that they deliver exceptional customer service on social media. Opposite this statistic, only 8 percent of the customers of these companies agree with this. That’s a huge margin of error, and happens because companies might not be able...
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Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
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Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....
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There’s a lot of work that goes into creating a website. From finding the right photos to ensuring visitors can easily access and understand the interface, websites are the window into your business and brand - which is why it only makes sense to use the...
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As marketing is looking at some major changes into 2020, one of the main players in the social media marketing scene is that of influencers. Influencer marketing in the past few years has proved itself to be a powerful marketing force to be reckoned with,...
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Context. It means everything. When we don’t provide it, clients get confused, marketing teams flail with leads, and relationships (both professional and otherwise) can come to blows. ...
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Better data produces better results. As a business or a digital marketing agency, we all know this is one of the core elements of business application. Today’s technology-driven and consumer-centric world, using big data is almost a requirement. ...
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While content might not be unique, your perspective to it is. Whether it’s your style of writing or the structure you decide to give your article, giving your own take on a common topic gives it personality, and engages your reader - who already has...
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In today’s post, we’re discussing the importance of building a brand to make sure your business endures. The most beloved of companies have many things in common - one of them being an investment in a consistent personality that’s immediately recognisable....
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Your business needs a social media presence. In a global market that is slowly, but surely, shifting to digital, social media has become almost a necessity for businesses looking to increase brand awareness, boost sales, and overall connect with their customers better. ...
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As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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The complexities of web design, strategy and marketing can be evasive, or require specialisation and time that you don’t have at your disposal. That’s where web design agencies come in....
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With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem to want to sit around and discuss the latest movie...
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They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from the masters themselves....
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The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online communities come into play. ...
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Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look for, especially in digital marketing and business. ...
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You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
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The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you get up to speed on how to use this rising...
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Imagine a platform that generates evergreen traffic, even years after content marketing efforts. Now, look at Quora, a Q&A community where anyone can ask questions, and anyone can give answers, usually opinion-based....
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