With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is...
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It’s important to distinguish between UX and CX, especially if it’s to figure out what issues your brand is facing and whether you need to do an entire CX overhaul or simple UX tweak. ...
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In a world with many uncertainties due to the COVID-19 pandemic, many companies and institutions are still encouraging their employees to work remotely. As a digital marketing agency based in London, Mauritius, and Spain, our team functions remotely from different corners of the world, and can...
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It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...
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Agencies have a wide pool of talents working for them, and you can expect that magic to work on your project, as long as you accept realistic goals. Here are a few key things to keep in mind while approaching a digital marketing agency....
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A quick look of the differences between virtual reality (VR) and augmented reality (AR) and a few examples of how the organisations are keying into them...
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TED talks intrigue listeners with "ideas worth sharing". We've curated a list perfect for marketers and non-marketers alike that are guaranteed to inspire you....
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Almost 50% of your brain is involved in visual processing and it's no surprise that infographics help us process a wealth of information easily because they are more engaging, more accessible, more persuasive and easier to recall....
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The approach of macro-marketing chiefly centers around the 4P's of marketing strategy which are Product, Price, Promotion, and Place. All of them help to create the need and demand for the goods....
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Instagram is constantly updating its app and its hard to keep up. We've got the most important recent Story feature updates for you in this article....
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Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
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Facebook is a major Social Media platform that you should use for the success of your e-commerce business. Coming up with the right content and marketing strategy is the first step in making your business the next big thing in Africa and beyond...
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Hot tips to help you increase your website’s conversion rates improve your search engine rankings and keep you way ahead of competition....
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Gone are the days of being an expert in HTML or CSS. Content Management Systems (CMS) make building and managing websites as easy as drag and drop, copy and paste....
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Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
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Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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