In this post, we’ve emphasised the importance of having a brand purpose as well as showcasing a few brands who have a great mission and vision with an authentic brand purpose. ...
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Search Engine Marketing with SEO and Google Ads is an opportunity for online advertising and lead generation that is more successful than ever before....
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When the photo and video-sharing social media platform started becoming a serious content marketing, networking and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital...
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According to Statista, 80 percent of American companies believe that they deliver exceptional customer service on social media. Opposite this statistic, only 8 percent of the customers of these companies agree with this. That’s a huge margin of error, and happens because companies might not be able...
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In this post, we’ve emphasised some psychological rationale that you can use to up your social media marketing game and connect more to your clients and followers....
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Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
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Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....
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There’s a lot of work that goes into creating a website. From finding the right photos to ensuring visitors can easily access and understand the interface, websites are the window into your business and brand - which is why it only makes sense to use the...
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As marketing is looking at some major changes into 2020, one of the main players in the social media marketing scene is that of influencers. Influencer marketing in the past few years has proved itself to be a powerful marketing force to be reckoned with,...
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Context. It means everything. When we don’t provide it, clients get confused, marketing teams flail with leads, and relationships (both professional and otherwise) can come to blows. ...
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If your product or service is for teenagers and adults, then this is the perfect app for you. TikTok is to a great extent utilised by individuals between the age of 16 and 24. This age gathering makes up 41% of the entire user-base....
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Better data produces better results. As a business or a digital marketing agency, we all know this is one of the core elements of business application. Today’s technology-driven and consumer-centric world, using big data is almost a requirement. ...
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While content might not be unique, your perspective to it is. Whether it’s your style of writing or the structure you decide to give your article, giving your own take on a common topic gives it personality, and engages your reader - who already has...
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Imagine a platform that generates evergreen traffic, even years after content marketing efforts. Now, look at Quora, a Q&A community where anyone can ask questions, and anyone can give answers, usually opinion-based....
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In today’s post, we’re discussing the importance of building a brand to make sure your business endures. The most beloved of companies have many things in common - one of them being an investment in a consistent personality that’s immediately recognisable....
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Your business needs a social media presence. In a global market that is slowly, but surely, shifting to digital, social media has become almost a necessity for businesses looking to increase brand awareness, boost sales, and overall connect with their customers better. ...
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Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
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As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
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Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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When used appropriately, memes can be a fantastic tool in any digital marketer’s inventory, and give your brand the ability to reach thousands of people, while helping them be a part of the social conversation....
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The complexities of web design, strategy and marketing can be evasive, or require specialisation and time that you don’t have at your disposal. That’s where web design agencies come in....
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With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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From haircare to connecting farmers to consumers, women entrepreneurs in Africa are taking the tech scene by storm and changing the digital landscape. ...
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