February 28, 2021
The Science Behind Social Proof
Social proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
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February 24, 2021
11 Unbelievable Social Media Stats
Since January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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February 20, 2021
The Rise of Vertical Mobile Videos
Vertical video has customarily been respected less positively by content creation experts, however, this observation is changing, and evolving quick....
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February 12, 2021
Lead Generation Techniques For Digital Marketers
With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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February 9, 2021
Social Media Marketing KPIs Worth Tracking
While data trumps words every time in the world of marketing, it is important to show how those numbers are achieving business goals. Whether working solo, with an agency, or an in-house digital marketing team, it’s essential to ensure that the correct digital marketing and...
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February 6, 2021
Can Lead Generation Work Without A Website?
As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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February 2, 2021
Digital Marketing Vs Traditional Marketing
With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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January 28, 2021
SEO Content Writing Vs SEO Copywriting
People who love to write can be good at it - even more so when they put their skills to the test on a regular basis, as content writers and copywriters tend to do. However, even though both of them involve putting words onto paper (or...
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January 26, 2021
Top 10 Social Media Tips For SMEs
As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME....
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January 21, 2021
How To Grow Your Business Using Digital
With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is...
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January 18, 2021
What Is The Difference Between UX And CX?
It’s important to distinguish between UX and CX, especially if it’s to figure out what issues your brand is facing and whether you need to do an entire CX overhaul or simple UX tweak. ...
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January 15, 2021
How To Manage Your Team From Home
In a world with many uncertainties due to the COVID-19 pandemic, many companies and institutions are still encouraging their employees to work remotely. As a digital marketing agency based in London, Mauritius, and Spain, our team functions remotely from different corners of the world, and can...
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January 12, 2021
B2B Sales. What Works And What Doesn’t?
It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...
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January 8, 2021
What To Keep In Mind Before Approaching An Agency
Agencies have a wide pool of talents working for them, and you can expect that magic to work on your project, as long as you accept realistic goals. Here are a few key things to keep in mind while approaching a digital marketing agency....
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January 5, 2021
How VR And AR Are Changing The Tech Landscape
A quick look of the differences between virtual reality (VR) and augmented reality (AR) and a few examples of how the organisations are keying into them...
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January 2, 2021
TED Talks On The Latest Marketing Practice And Tech
TED talks intrigue listeners with "ideas worth sharing". We've curated a list perfect for marketers and non-marketers alike that are guaranteed to inspire you....
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December 29, 2020
The Science Behind Infographics
Almost 50% of your brain is involved in visual processing and it's no surprise that infographics help us process a wealth of information easily because they are more engaging, more accessible, more persuasive and easier to recall....
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December 19, 2020
Macro-marketing And Its Strategic Components
The approach of macro-marketing chiefly centers around the 4P's of marketing strategy which are Product, Price, Promotion, and Place. All of them help to create the need and demand for the goods....
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December 16, 2020
Awesome Instagram Story Features You Must Try ASAP
Instagram is constantly updating its app and its hard to keep up. We've got the most important recent Story feature updates for you in this article....
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November 14, 2020
Simple and Effective Ways to Improve Your SEO
Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
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November 9, 2020
Facebook for Lead Generation
Facebook is a major Social Media platform that you should use for the success of your e-commerce business. Coming up with the right content and marketing strategy is the first step in making your business the next big thing in Africa and beyond...
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November 2, 2020
5 Tips to Increase Conversion Rate of Your Website
Hot tips to help you increase your website’s conversion rates improve your search engine rankings and keep you way ahead of competition....
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October 22, 2020
What Is A Content Management System?
Gone are the days of being an expert in HTML or CSS. Content Management Systems (CMS) make building and managing websites as easy as drag and drop, copy and paste....
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October 20, 2020
6 Productivity Apps for Social Media Marketers
Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
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October 12, 2020
Habits of Highly Successful Content Creators
Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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