May 17, 2023
How To Use Hashtags On Social Media
There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
Read More
April 28, 2023
Maximise Brand Reputation with Effective Website Maintenance
Website maintenance is a critical aspect of having an ongoing online brand presence via running a successful website. It not only improves the security and functionality of your site but also enhances user experience, search engine optimisation, and brand reputation. Tribe of Brands blog,...
Read More
April 19, 2023
Why Your Brand Needs a Narrative: The Power of Storytelling in Marketing
Today, narratives remain a backbone of human culture, shaping our understanding of the world and our place in it, and as such, stories and storytelling have a particular importance in marketing and advertising. ...
Read More
March 23, 2023
Beyond Demographics: Psychographics for More Effective Marketing Messaging and Creatives
Relying solely on demographic data in your marketing and advertising may not be enough anymore. Leverage the power of psychographics in your marketing and advertising....
Read More
February 7, 2023
What are Personas And Why Your Business Needs Them
Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...
Read More
February 1, 2023
Top SEO Trends You Need to Know in 2023
Search Engine Marketing with SEO and Google Ads is an opportunity for online advertising and lead generation that is more successful than ever before....
Read More
January 17, 2023
The Power of Purpose: The Importance of a Clear Brand Purpose and How to Achieve It?
In this post, we’ve emphasised the importance of having a brand purpose as well as showcasing a few brands who have a great mission and vision with an authentic brand purpose. ...
Read More
November 28, 2022
4 Ways To Make Your Instagram Account More Popular
When the photo and video-sharing social media platform started becoming a serious content marketing, networking and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital...
Read More
November 17, 2022
10 Social Media Mistakes That Will Lose You New Business
According to Statista, 80 percent of American companies believe that they deliver exceptional customer service on social media. Opposite this statistic, only 8 percent of the customers of these companies agree with this. That’s a huge margin of error, and happens because companies might not be able...
Read More
October 16, 2022
What Social Media Marketers Can Learn From Psychology
In this post, we’ve emphasised some psychological rationale that you can use to up your social media marketing game and connect more to your clients and followers....
Read More
October 5, 2022
Copy Editing Hacks For Persuasive, Shareable Writing
Writing isn’t easy for most people on the best of days. We have writers’ block, other things to do, and endless imaginations that run wild when we sit down to write. Have no fear: we have you covered....
Read More
August 18, 2022
Persona Designs And Why You Need Them
Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....
Read More
August 2, 2022
9 Free Keyword Research Tools
There’s a lot of work that goes into creating a website. From finding the right photos to ensuring visitors can easily access and understand the interface, websites are the window into your business and brand - which is why it only makes sense to use the...
Read More
June 7, 2022
How To Get The Most From An Influencer Campaign
As marketing is looking at some major changes into 2020, one of the main players in the social media marketing scene is that of influencers. Influencer marketing in the past few years has proved itself to be a powerful marketing force to be reckoned with,...
Read More
May 27, 2022
Average Conversion Rates By Industry
Context. It means everything. When we don’t provide it, clients get confused, marketing teams flail with leads, and relationships (both professional and otherwise) can come to blows. ...
Read More
May 18, 2022
Why Businesses Should Pay Attention To TikTok
If your product or service is for teenagers and adults, then this is the perfect app for you. TikTok is to a great extent utilised by individuals between the age of 16 and 24. This age gathering makes up 41% of the entire user-base....
Read More
May 12, 2022
Leverage Your Database To Drive Sales
Better data produces better results. As a business or a digital marketing agency, we all know this is one of the core elements of business application. Today’s technology-driven and consumer-centric world, using big data is almost a requirement. ...
Read More
May 6, 2022
13 Easy Tips To Give Your Content More Personality
While content might not be unique, your perspective to it is. Whether it’s your style of writing or the structure you decide to give your article, giving your own take on a common topic gives it personality, and engages your reader - who already has...
Read More
April 29, 2022
How to Use Quora For Content Marketing and Keyword Research
Imagine a platform that generates evergreen traffic, even years after content marketing efforts. Now, look at Quora, a Q&A community where anyone can ask questions, and anyone can give answers, usually opinion-based....
Read More
April 18, 2022
How To Find Your Unique Brand Voice
In today’s post, we’re discussing the importance of building a brand to make sure your business endures. The most beloved of companies have many things in common - one of them being an investment in a consistent personality that’s immediately recognisable....
Read More
April 12, 2022
How To Grow Your Social Media Without Any Money
Your business needs a social media presence. In a global market that is slowly, but surely, shifting to digital, social media has become almost a necessity for businesses looking to increase brand awareness, boost sales, and overall connect with their customers better. ...
Read More
April 7, 2022
6 Productivity Apps for Social Media Marketers
Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
Read More
March 31, 2022
Can Lead Generation Work Without A Website?
As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
Read More
March 31, 2022
Simple and Effective Ways to Improve Your SEO
Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
Read More
March 23, 2022
Habits of Highly Successful Content Creators
Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
Read More