April 7, 2022
6 Productivity Apps for Social Media Marketers
Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
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March 31, 2022
Simple and Effective Ways to Improve Your SEO
Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
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April 24, 2021
Paid Media Explained
Paid media is one of the many ways organisations can promote their content via multimedia (display ads, social media posts, paid search results, pop-ups). It will help you get more clicks, traffic and greater brand reach. ...
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April 5, 2021
Advertising To An Audience With An 8-Second Attention Span
The average attention span of a goldfish is 9 seconds. The average attention span of a human being in 2019 is 8.25 seconds (and decreasing every year). In these crucial seconds, consumers decide whether they want to continue exploring your brand, or drop it completely....
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March 26, 2021
5 Easy Ways To Measure Customer Satisfaction
Creating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
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March 14, 2021
What Everybody Ought To Know About LinkedIn Marketing
Despite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the webpage has developed into one of the most dominant social media channels on the web....
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February 28, 2021
The Science Behind Social Proof
Social proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
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February 24, 2021
11 Unbelievable Social Media Stats
Since January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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February 20, 2021
The Rise of Vertical Mobile Videos
Vertical video has customarily been respected less positively by content creation experts, however, this observation is changing, and evolving quick....
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February 12, 2021
Lead Generation Techniques For Digital Marketers
With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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February 9, 2021
Social Media Marketing KPIs Worth Tracking
While data trumps words every time in the world of marketing, it is important to show how those numbers are achieving business goals. Whether working solo, with an agency, or an in-house digital marketing team, it’s essential to ensure that the correct digital marketing and...
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January 21, 2021
How To Grow Your Business Using Digital
With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is...
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January 12, 2021
B2B Sales. What Works And What Doesn’t?
It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...
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December 29, 2020
The Science Behind Infographics
Almost 50% of your brain is involved in visual processing and it's no surprise that infographics help us process a wealth of information easily because they are more engaging, more accessible, more persuasive and easier to recall....
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November 9, 2020
Facebook for Lead Generation
Facebook is a major Social Media platform that you should use for the success of your e-commerce business. Coming up with the right content and marketing strategy is the first step in making your business the next big thing in Africa and beyond...
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November 2, 2020
5 Tips to Increase Conversion Rate of Your Website
Hot tips to help you increase your website’s conversion rates improve your search engine rankings and keep you way ahead of competition....
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