Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...
Read More
In this post, we’ve emphasised the importance of having a brand purpose as well as showcasing a few brands who have a great mission and vision with an authentic brand purpose. ...
Read More
In this post, we’ve emphasised some psychological rationale that you can use to up your social media marketing game and connect more to your clients and followers....
Read More
Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....
Read More
In today’s post, we’re discussing the importance of building a brand to make sure your business endures. The most beloved of companies have many things in common - one of them being an investment in a consistent personality that’s immediately recognisable....
Read More
As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
Read More
They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from the masters themselves....
Read More
Instagram is made for photos with captions relegated as afterthoughts. Brevity is the key to wit. This is why Instagram was always destined for success. So why should the platform matter to anyone in digital marketing?...
Read More
There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
Read More
You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
Read More
Creating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
Read More
Clients don’t want to just browse a website, they want to experience it. And one of the ways you can give them that is by optimising each photo you upload....
Read More
It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...
Read More