April 7, 2022
6 Productivity Apps for Social Media Marketers
Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
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May 22, 2021
How does Search Engine Crawl work?
Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW) came out in 1993, developed by MIT with the purpose...
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March 2, 2021
Essential Twitter Ad Metrics
Twitter records over 330 million monthly users and over 3 billion account holders making it one of the most used social media platforms in the world today. Here are five metrics to track campaign success on the platform. ...
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February 24, 2021
11 Unbelievable Social Media Stats
Since January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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February 12, 2021
Lead Generation Techniques For Digital Marketers
With the advent of technology, the buying process of getting people to be interested in your product has changed from getting leads through referrals and networking to utilising relevant online marketing strategies and as a result, marketers need to rethink and refocus their efforts so...
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February 9, 2021
Social Media Marketing KPIs Worth Tracking
While data trumps words every time in the world of marketing, it is important to show how those numbers are achieving business goals. Whether working solo, with an agency, or an in-house digital marketing team, it’s essential to ensure that the correct digital marketing and...
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November 9, 2020
Facebook for Lead Generation
Facebook is a major Social Media platform that you should use for the success of your e-commerce business. Coming up with the right content and marketing strategy is the first step in making your business the next big thing in Africa and beyond...
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November 2, 2020
5 Tips to Increase Conversion Rate of Your Website
Hot tips to help you increase your website’s conversion rates improve your search engine rankings and keep you way ahead of competition....
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