April 7, 2022
6 Productivity Apps for Social Media Marketers
Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. ...
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March 31, 2022
Can Lead Generation Work Without A Website?
As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware...
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March 31, 2022
Simple and Effective Ways to Improve Your SEO
Quality content is paramount in optimizing traffic to your website. What other ways can a marketer use to improve their site's search engine optimisation (SEO)?...
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March 23, 2022
Habits of Highly Successful Content Creators
Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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March 17, 2022
7 Google Doc Features You Didn’t Know Existed
A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to make the switch to it due to the fear of...
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February 22, 2022
The Meme-ification of Instagram
When used appropriately, memes can be a fantastic tool in any digital marketer’s inventory, and give your brand the ability to reach thousands of people, while helping them be a part of the social conversation....
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February 14, 2022
The Facebook Ad Pixel: How It Works and Why You Need It
Ever wonder the magic behind successful Facebook ads? The Facebook Ad Pixel unlocks powerful solutions in digital advertising by measuring the impact of your paid promotions and ads....
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February 12, 2022
How to select a web design agency?
The complexities of web design, strategy and marketing can be evasive, or require specialisation and time that you don’t have at your disposal. That’s where web design agencies come in....
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February 8, 2022
Digital Marketing Vs Traditional Marketing
With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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June 5, 2021
Agile Marketing and Why You Need It In The Age Of The Customer
At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem to want to sit around and discuss the latest movie...
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June 1, 2021
10 Marketing Quotes To Kickstart Your Week
They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from the masters themselves....
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May 25, 2021
How to Build Online Communities
The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online communities come into play. ...
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May 22, 2021
How does Search Engine Crawl work?
Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW) came out in 1993, developed by MIT with the purpose...
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May 19, 2021
Be an Expert on Instagram. One Image Equals A Thousand Words.
Instagram is made for photos with captions relegated as afterthoughts. Brevity is the key to wit. This is why Instagram was always destined for success. So why should the platform matter to anyone in digital marketing?...
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May 15, 2021
Why Copying Content Is A Bad Idea
Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look for, especially in digital marketing and business. ...
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May 7, 2021
Why Doesn’t My Brand Show In Google?
You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
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May 4, 2021
Talk To Me! The Future Of Voice Search And Smart Speakers
The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you get up to speed on how to use this rising...
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May 1, 2021
Website Builders For Those Who Don’t Code
You don’t have to be super creative, a designer, coder, or even technically proficient to create a brilliant website. But how? ...
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April 28, 2021
Widgets to Improve Website Performance
Website performance optimisation is a primary factor that dictates the success of modern online businesses. After all, most of us know the torture of waiting for slow webpages to load - which encourages frustrated visitors to look for faster-loading alternatives. ...
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April 24, 2021
Paid Media Explained
Paid media is one of the many ways organisations can promote their content via multimedia (display ads, social media posts, paid search results, pop-ups). It will help you get more clicks, traffic and greater brand reach. ...
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April 20, 2021
The Rise Of Experience Disruptors
Today’s consumers don’t care about your company. They care about how to find easier solutions to their problems. And 40% of companies say that customer experience (or CX) is a top priority during digital transformations....
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April 14, 2021
Create An Email Newsletter People Actually Open And Read
Email newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to create an email newsletter that people will actually want to...
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April 5, 2021
Advertising To An Audience With An 8-Second Attention Span
The average attention span of a goldfish is 9 seconds. The average attention span of a human being in 2019 is 8.25 seconds (and decreasing every year). In these crucial seconds, consumers decide whether they want to continue exploring your brand, or drop it completely....
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March 26, 2021
5 Easy Ways To Measure Customer Satisfaction
Creating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
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March 23, 2021
Choosing Website Images Like A Pro
Clients don’t want to just browse a website, they want to experience it. And one of the ways you can give them that is by optimising each photo you upload....
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