Widgets to Improve Website Performance
Impatience is a digital virtue.
If you’re just getting started – or already have – building and managing a website, it’s important to get familiar with widgets as soon as possible, and our digital marketing agency can help you get on top of that.
But what are widgets?
In simple words, they’re website components that add features and functionality (usually on the sidebar), that perform one function and don’t take up too much space while doing it. They embed directly onto your website, but you don’t have to worry about developing or coding them yourself.
Website performance optimisation is a primary factor that dictates the success of modern online businesses. After all, most of us know the torture of waiting for slow webpages to load – which encourages frustrated visitors to look for faster-loading alternatives.
Super-fast page load speed increases customer engagement, retention and boosts conversion rates. If that isn’t convincing enough, according to this research group, every one second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent, and conversion rates by seven percent.
Here are some of our top widget options that can help you improve your website without compromising on loading speed:
An online booking widget, this is a must-have for those of you who run businesses that take appointments and reservations, and syncs well with Google Calendars, Outlook, and iCal. Not only does it make it easier than having to take appointments over the phone, but your clients can also schedule appointments at any time (including outside business hours).
This widget displays 3-5 of your latest tweets + a link to your Twitter profile to make it easy for visitors to follow you. Working in real-time, this widget pulls information from your account and updates it onto the feed.
Want a big enhancement in customer experience? Include live chats.
If you’re selling online with an e-commerce website like Jumia, the Smartsupp widget will help your customers reach you easily with any questions they have. Response time for live chats are a lot faster than email or phones, it has higher consumer satisfaction rating, and personalised communication helps increase your conversion rates.
What’s an inexpensive and reliable way to get into the minds of your potential customers?
By asking them.
Survio’s widget is clean and professional, and helps you create new surveys within minutes to gather more information from your website visitors. They have a bunch of surveys for you to choose from (for a bank, cafe, tech support, shipping, etc), and going premium means mobile-friendliness, email support, and SSL.
While sitemaps and menus might help your customers find what they’re looking for, it isn’t always a user-friendly process. Swiftype’s search bar widget is the solution.
You just need to enter your website address, and the widget will index all your content to create a real-time search engine. It even autocompletes what users are typing, and can refine searches (based on price, location, date, etc.).
Widgets don’t just help save up on space, but can be omnipresent on your website. Visitors won’t have to look around to find the links to your stores or services, listen to your music, or get questions answered. It’s always in front of them.
Tribe of Brands can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys and digital marketing campaigns.
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