A Content Management System (CMS) is an application that is utilised to oversee web content, enabling various contributors to create, manage, edit and publish digital content. Content in a CMS is ordinarily put in a database and demonstrated in a presentation layer dependent on multiple layouts. There are two components of a CMS: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface that enables the client to control the creation, editing and removal of content from a site without having to know anything about HTML. The CDA segment gives the back-end benefits that help in the management and delivery of the content once it has been created in the CMA.

Benefits of Using A Content Management System

Gone are the days of being an expert in HTML or CSS. A noteworthy advantage of a CMS is that you don’t need prior programming language knowledge to effectively make and deal with their own web content. Everything from textual and visual content can be easily dragged and dropped, copy and pasted into the easy-to-use application.

Furthermore, the collective nature of a CMS is very advantageous: Several users can sign on and contribute, schedule or alter content to be distributed. As the interface is online, the application allows for remote access and access independent of device and location.

Page publication is immediate and it lessens its dependence on front-end designers to make changes to the site making it snappier and simpler to publish new content. An added financial benefit is that it lowers overhead and outsourcing costs for your organization when it comes to programming, developing, and designing a website.

Popular Examples of Content Management Systems

Drupal is a network distributing framework, optimised to be used as a social medium. From blogging to e-commerce platforms, wikis, and forums to incorporating modular solutions for internet businesses, correspondence and publication, Drupal provides an impressive ecosystem to have complete control of your website.

Source: Drupal.org

WordPress started as basic blogging software and has grown in a colossal content management system with a range of plugins and widgets to enhance your web presence. To become a WordPress client, all you need is an email address to which the platform will send you a personalized WordPress.com URL address. The PHP blogging platform is the most popular CMS for blogging, and probably the most popular CMS overall. It is a great platform for beginners because of their excellent documentation and quick installation wizard. The backend layout is streamlined and a new user can easily find their way around the administration section. WordPress also comes with built-in multimedia uploading support.

Source: WordPress.com

HubSpot a holistic web marketing platform. which encompasses all components of digital marketing, i.e., email, blogs, analytics, websites, etc. One application we recommend exploring with them is email marketing. You can utilize the framework’s features to create and share compelling, custom fitted messages without delving into backend technicalities. Or you can use some of the pre-designed templates that best suits your brand or message.  On top of easing up the design process, HubSpot also incorporates powerful analytics to monitor and track the effectiveness of your campaign and assess success.

Source: Hubspot.com

Joomla is a popular open source CMS. You can utilize the product to monitor all contents published on your site and control quality. Think of a library where books are stored and monitored. The interface makes the product easy to use even for learners. You can use Joomla to create and oversee content creation, for example, text, video, music, pictures, etc. It comes with an attractive admin interface with intuitive drop-down menus and other features. The CMS also has great support for access control protocols like OpenID, LDAP, and Gmail.com.

Source: Joomla.org

Textpattern is a well-known option for designers and digital marketers because of its simple elegance. Its main goal is to provide an excellent CMS that creates well-structured pages that fit acceptable marketing standards. Textpattern uses textile makeup in the text areas to create HTML elements within the pages. Even though its design is simple, the backend is amazingly easy to use and intuitive. New users are able to find their way around the admin section seamlessly.

Source: Textpattern.com

The role of content management systems in efficiently utilising the numerous opportunities social media affords marketers cannot be underestimated. Its benefits show that digital marketing work can now be done easier, and faster and with limited understanding of programming languages, thereby reducing costs accrued to the company.

Staying on top of digital trends has the means to accelerate your business potential and achieve your marketing goals. The Tribe of Brands team can help you create a personalised digital campaign that effectively navigates the complex waters of the Internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.