LinkedIn, as most marketers know, is one of the most reputable social media platforms out there today. Despite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the platform has developed into one of the most dominant networking channels on the web. Yet most organisations and advertisers struggle to manage it or know how to showcase their brands on the platform. 

Why Invest in LinkedIn Marketing?

With over 500 million professionals, there is essentially no better space on the web to connect with potential clients and find numerous opportunities to advertise services and gain a professional advantage. You can utilise a scope of in-house tools and software that work over LinkedIn to target potential clients with extraordinary precision. You are also able to blog and post articles on LinkedIn and share this with your whole professional network and with the up to 50 groups you can be a part of. The reach this can give you with reactions is a lot bigger than Facebook or some other real online networking platform can give. In addition, it’s very easy to start building a LinkedIn group and the reach remains remarkable when compared to other social media platforms like Facebook. LinkedIn is gradually becoming the main platform professionals and organisations will ever require. With content marketing growing greatly on the platform, education initiatives already present, the constant development of targeted tools, Linkedin is the ideal spot to contribute your marketing machine.

Below, we have provided tips in which you can increase your chances of success with your LinkedIn marketing strategy.

Publish and Share Valuable Content

The most ideal approach to develop your group of spectators and keep your followers is to give them value by frequently posting articles or company updates: LinkedIn suggests this should be done at least once per weekday. In addition to appearing on your company profile, your posts also show up in every one of your followers’ news channels. If there are articles or blog posts from an outside source that would profit your audience, you can share that, as well. Regardless of whether the substance doesn’t begin from your group, it will demonstrate that you have an in-depth understanding of your industry trends. 

Incorporate High-quality Media

Truly, LinkedIn is business-first. However, you have to make your content emerge from the crowd (that is, be different from what the rest has to offer) and text-only posts are not the best approach to do that. LinkedIn figures demonstrate that posts with a form of media included, especially pictures, get 98 percent more remarks than bare text posts. Also, video is the best performing content type on all social media platforms, LinkedIn inclusive. In fact, users on LinkedIn are 20 times more likely to share a video on the platform than any other type of post. With the development of a new integration with Moat Analytics, this which will provide additional, third party data oversight to further validate on-platform video data. Moat’s video performance data has become the industry standard, with several other social platforms already offering supplementary Moat data to solidify their metric offerings.

This shows the power of media in grabbing the attention of your followers and making them engage more with your posts. In the event that you have a YouTube channel, you can also try linking your videos to LinkedIn. While other social channels expect you to transfer local videos for autoplay, on LinkedIn, YouTube videos play consequently in the news feed and can create a 75 percent higher share rate.

Make Use of LinkedIn Groups

LinkedIn Groups are niche social networks that revolve around sharing content and promoting conversations applicable to the group members particular interests. They are a standout amongst LinkedIn’s most dominant advertising features, enabling you to spread your brand message, look for qualified leads and watch out for growing trends within your industry.

What that basically means is that not normal for most other social stages, you don’t have to build up a noteworthy brand following to get your message before the correct individuals. Rather, LinkedIn adequately gives you a chance to use its own email list that you can pitch to, totally free of charge! At the end of the day, you can join LinkedIn today and immediately majorly affect your intended interest group, as long as the content you circulate is particularly profitable to them. In addition, creating your very own LinkedIn Group demonstrates expertise on your own part and set you up as an industry lead.

From the above stats, it is clear that LinkedIn offers immense opportunities for marketers to connect to particular types of clients they want. We hope you are able to harness the power of LinkedIn through the insights we have provided today. If you are unsure of where to begin and how to go about creating an effective LinkedIn Marketing campaign, we are just a text away from helping you come onboard to the largest professional network available on the internet.

The Tribe of Brands team can help you create a personalised online marketing campaign that effectively navigates the complex waters of the Internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.