You have made some progress with your online business, didn’t you? Hopefully you have your website designed, launched, an active social media presence along with consumers who continuously engaging you! That’s all great!

But what if we told you that there is a way to make even more from your efforts? Like an increase in your website’s conversion rate?

Below are some hot tips to help you increase your website’s conversion rates and keep you way ahead of competition.

Track Everything

Successful businesses are those that keep records, track progress and identify areas of improvement. The same is true for your website and online business. You cannot improve what you cannot track. Your first point of action is to ensure that you have web analytics and conversion tracking mechanisms in place to understand what channels are producing return for your business. Analytics and heatmap tools are a good way to track insights and how users experience your site. Various online tools can also help you add survey pages to your website. This can help you easily get feedback from your website users and suggestions on how to improve the site’s experience.

Secure your site

Whether it’s information you are after, or conversions, your website visitors want to feel that their security is guaranteed on your website. But how do you achieve this when you cannot have guards on your website? You might be wondering. Well, it is simple. Before giving up information and making any form of payments, web users want to be sure that the site they are interacting with is secure. If you happen to have an online store, or any part of your website that requires the website visitors to submit sensitive information, then investing in an SSL Certificate would be a wise decision. Having your website sitting on HTTPS also helps you with your Search Engine Marketing. 

Optimize Loading Speeds

With all that is going on across the internet, every second counts. Your website visitors have so many other things to catch up on; from the hot celebrity gossip, stalking their favourite social media personalities and so on. They do not have the time to wait around for your website to load. Therefore, ensuring that your website loads at the fastest speeds possible is a key factor of success. The first and easiest way to do this is by ensuring that the images on your website are compressed for maximum load speeds. You can also reduce the number of plug-ins on site, minimize the number of JavaScript and CSS files as well as use website caching. 

Clear and Engaging Call-To-Actions (CTA)

What do you want your website visitors to do? Is it share information? Buy a product? Fill out a form? Or simply share their e-mail address? This has to be as clear as possible in your CTA button. The CTA text should not be boring, it should be easy for your visitors to engage with. The button copy should be simple, action oriented and personal as you don’t want to give your visitors decision fatigue. Use striking, actionable but short text and contracting colours on the button to draw the readers in.

Visible Reviews and Social Proof

People trust people. Users want to see what others had to say about your product and service. Has it been used before? What was the experience like? Did they enjoy it? And what was the general feedback? It is therefore important to have a customer reviews section present and enabled on your site.

Mobile Responsiveness

With the smartphone penetration in Africa, majority of your website visitors will probably be using their mobile phones.  You therefore have to make sure that the site is optimized for mobile devices and your images, text, loading and the whole customer journey is as user friendly as possible. 

Our marketing agency can help you with further ides of how to design word-class websites, seamless user journeys and digital marketing campaigns.