Tribe of Brands Blog. Digital marketing and web design agency.

The Rise of Vertical Mobile Videos

The rise of social platforms on smartphones has changed the landscape of how content is consumed. Vertical video has customarily been respected less positively by content creation experts, however, this observation is changing, and evolving quick. We are, literally, on the cusp of a momentous ‘reshaping’. The popularity of Instagram Stories, TikTok, Snapchat, etc. has given to the rise and popularity for videos to be vertical and full-screen. 96% of portable utilisation is vertical, so regardless of whether a video is square, or in the customary 16:9, level arrangement, not many users flip their phones to watch or even record digital content. Vertical mobile video is indeed a trend that brands can’t afford to ignore. One medium to invest in is IGTV.


IGTV is a standalone video application owned by Instagram that allows for longer videos compared to Instagram. However, its basic functionality is also available within Instagram’s website and app. Any user can set up their very own channel and share video content that is as long as an hour long. It’s up to the user or brand whether they need to make channel-specific substance here, or if they are keen on connecting it to videos they are posting on Instagram.


The principal difference between IGTV and Instagram Stories is that these recordings are commonly a few minutes to even an hour long. Right now, just the most prevalent, verified users are permitted to make the one-hour videos. The application also includes a simple to-explore interface with different tabs including “for you,” “following,” and “popular.” The search bar comes up with customized recommendations or suggestions for you. While you’re utilising the application, you’re likewise consequently connected with existing Instagram followers who are intentionally using the application.


Why Your Business Should Invest In IGTV


Ad-free recordings can lead to more viewership


The best part about IGTV is that is without promotion. This makes seeing videos for users significantly simpler and some may very much want it over YouTube in light of this sole reason. Businesses should consider getting on board with the IGTV fleeting trend as quickly as time permits. Try not to pause, cause numerous enormous brands have just begun their IGTV campaigns.


New platform with limited content


For businesses, IGTV presents a remarkable method to advertise their image. The fact that IGTV isn’t as large as YouTube yet can really help organizations that build up themselves generally early.


A new way of marketing with influencers


IGTV additionally present organizations another approach to collaborate with Influencers. You can overhaul your Influencer system by including IGTV. The platform presents Influencer with the opportunity to post videos from the unboxing of your reviews, products, and how to use videos. They can likewise feature the advantages your products or services have in their everyday life.


Companies like Netflix, Chipotle, Bacardi, National Geographic and Buzzfeed are some of the companies using IGTV today for their marketing campaigns which have continually given them the popularity they currently enjoy. The current trend of vertical mobile videos is quite new and statistics show that its usage is continually increasing and that vertical videos are the future of video. We challenge you to join the train now and get acquainted with vertical video today.


Staying on top of digital trends has the power to accelerate your business potential with a data-driven and actionable approach. The Tribe of Brands team can help you create a personalised online marketing campaign that effectively navigates the complex waters of the Internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.


Contact Us to Learn How




Anna Ferenczy, Managing Director of Tribe of Brands.

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