TikTok is a social network and video-sharing application that enables its users to create and share 15-second videos. Users can post short videos, edit them, add music, and post them to their TikTok followers. The TikTok application offers users a wide choice of sounds and songs snippets, alongside the option to include filters and effects. There is also an alternative to easily add videos made on your phone. Its popularity grew immensely with users showcasing their talent, especially dance, magic tricks, and funny videos. 

The network began in China as Music.ly in 2016. However, it was rebranded to TikTok in 2018 and immediately picked started gaining traction in the United States and in other countries. Statistics show that more than 500 million individuals use TikTok, which means the platform is bigger than Twitter and Pinterest. As a result, TikTok is turning into a bigger advertising platform particularly for brands that market to youths. In September of last year, TikTok included the responses highlight which enables users to record their responses to videos and share with their followers. It also includes a computerized well-being feature that notifies users when they go through more than two hours on the application. 

A Video-Sharing Social Network For Young People

If your product or service is for teenagers and adults, then this is the perfect app for you. TikTok is to a great extent utilised by individuals between the age of 16 and 24. This age gathering makes up 41% of the entire user-base. Lamentably, Tiktok hasn’t discharged much past this, however, it is logical to assume that 24-30 makes up another large part of its audience. This shows the immense potential TikTok has when choosing to market to younger generations. 

Simple Content Creation, Sharing, and Viewing

The TikTop application has taken video creation and sharing to a whole new dimension. All users need to do is record everything without exception from their daily routines and post it immediately. Because of the short arrangement, neither the video-creation nor the viewing processes take much time or exertion. This short-structure video plays immediately when the app is opened, and the videos play one-by-one. Similar to Facebook and Instagram Stories, one only needs to leave the app up without tapping through and this lends to the platform being addictive and engaging. Because of the nature of video delivery, it is very easy for individuals to continue watching random videos for quite a long time.

Influencer Marketing With TikTok

GUESS, an American clothing brand and retailer launched the first fashion takeover on TikTok with its #InMyDenim battle, which urged clients to parade their GUESS denim creatively. GUESS used influencers like @ourfire (2.3M fans) to commence the challenge. The campaign ran from the 1st to the 6th of September, 2018, and during this time upon opening the app TikTok users were directed to the challenge. Currently, there are over 37.4m views of videos that use the hashtag #InMyDenim.

SamSpedy is a Nigerian content creator, YouTuber and comedian (popularly known as Ojo) who has almost 1 million subscribers on Youtube. SamSpedy shows snippets of his latest comedy videos on TikTok to his followers so as to encourage them to watch the full video on YouTube.

Cosmopolitan SA is an online source for dating and relationship help, celebrity news, beauty tutorials, latest sex tips, and fashion trends mainly for women. Based in South Africa, it reaches millions of women in a month. They regularly use TikTok to connect with their over 1 million followers through posting of short videos of their product.

Mr. Eazi is a Nigerian singer, songwriter, and entrepreneur popularly known for pioneering Banku music, a genre that combines Ghanaian highlife and Nigerian chord progressions. Mr. Eazi regularly uses TikTok to connect with his followers online. He occasionally posts short versions of his latest music videos as well as dance moves on TikTok.

With mobile videos gradually becoming a trend that more people are interested in today, it is vital that digital businesses pay attention to the latest trends in social media to maximise reach, brand awareness, and generate social proof. TikTok could serve as a way to penetrate the African market considering the fact that shorter videos mean shorter data consumption. Therefore, more people with little data can still access your products. 

Tribe of Brands team can help you create a personalised online marketing campaign that effectively navigates the complex waters of the Internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.