10 Female-Led African Tech Companies
From haircare to connecting farmers to consumers, women entrepreneurs in Africa are taking the tech scene by storm and changing the digital landscape. ...
Read MoreFrom haircare to connecting farmers to consumers, women entrepreneurs in Africa are taking the tech scene by storm and changing the digital landscape. ...
Read MoreAt any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem...
Read MoreThey’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from...
Read MoreYour ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be...
Read MoreThe way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online...
Read MoreBefore you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW)...
Read MoreInstagram is made for photos with captions relegated as afterthoughts. Brevity is the key to wit. This is why Instagram was always destined for success. So why should the platform matter to anyone in digital marketing?...
Read MoreLet's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look...
Read MoreThere have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
Read MoreYou’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
Read MoreThe rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you...
Read MoreYou don’t have to be super creative, a designer, coder, or even technically proficient to create a brilliant website. But how? ...
Read MoreWebsite performance optimisation is a primary factor that dictates the success of modern online businesses. After all, most of us know the torture of waiting for slow webpages to load - which encourages frustrated visitors...
Read MorePaid media is one of the many ways organisations can promote their content via multimedia (display ads, social media posts, paid search results, pop-ups). It will help you get more clicks, traffic and greater brand...
Read MoreToday’s consumers don’t care about your company. They care about how to find easier solutions to their problems. And 40% of companies say that customer experience (or CX) is a top priority during digital transformations....
Read MoreEmail newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to...
Read MoreThe average attention span of a goldfish is 9 seconds. The average attention span of a human being in 2019 is 8.25 seconds (and decreasing every year). In these crucial seconds, consumers decide whether they want to...
Read MoreCreating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
Read MoreClients don’t want to just browse a website, they want to experience it. And one of the ways you can give them that is by optimising each photo you upload....
Read MoreWith the constant increase of businesses shifting online, there is a constant struggle to separate yourself from the crowd. How does one do that on Facebook specifically? Solution: Apps....
Read MoreDespite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the webpage has developed into one...
Read MoreToday’s buying process has been completely revolutionised. Marketers should now focus on being found and building relations with their potential buyers. That’s where lead generation comes in....
Read MoreTwitter records over 330 million monthly users and over 3 billion account holders making it one of the most used social media platforms in the world today. Here are five metrics to track campaign success...
Read MoreSocial proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
Read MoreSince January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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