June 29, 2021
10 Female-Led African Tech Companies
From haircare to connecting farmers to consumers, women entrepreneurs in Africa are taking the tech scene by storm and changing the digital landscape. ...
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June 5, 2021
Agile Marketing and Why You Need It In The Age Of The Customer
At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem...
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June 1, 2021
10 Marketing Quotes To Kickstart Your Week
They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from...
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May 28, 2021
What are Personas And Why Your Business Needs Them
Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be...
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May 25, 2021
How to Build Online Communities
The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online...
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May 22, 2021
How does Search Engine Crawl work?
Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW)...
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May 19, 2021
Be an Expert on Instagram. One Image Equals A Thousand Words.
Instagram is made for photos with captions relegated as afterthoughts. Brevity is the key to wit. This is why Instagram was always destined for success. So why should the platform matter to anyone in digital marketing?...
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May 15, 2021
Why Copying Content Is A Bad Idea
Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look...
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May 11, 2021
How To Use Hashtags On Social Media
There have been a lot of words added to the dictionary this decade, but none is so influential as the former pound sign, also known as: hashtags (#). ...
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May 7, 2021
Why Doesn’t My Brand Show In Google?
You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
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May 4, 2021
Talk To Me! The Future Of Voice Search And Smart Speakers
The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you...
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May 1, 2021
Website Builders For Those Who Don’t Code
You don’t have to be super creative, a designer, coder, or even technically proficient to create a brilliant website. But how? ...
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April 28, 2021
Widgets to Improve Website Performance
Website performance optimisation is a primary factor that dictates the success of modern online businesses. After all, most of us know the torture of waiting for slow webpages to load - which encourages frustrated visitors...
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April 24, 2021
Paid Media Explained
Paid media is one of the many ways organisations can promote their content via multimedia (display ads, social media posts, paid search results, pop-ups). It will help you get more clicks, traffic and greater brand...
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April 20, 2021
The Rise Of Experience Disruptors
Today’s consumers don’t care about your company. They care about how to find easier solutions to their problems. And 40% of companies say that customer experience (or CX) is a top priority during digital transformations....
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April 14, 2021
Create An Email Newsletter People Actually Open And Read
Email newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to...
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April 5, 2021
Advertising To An Audience With An 8-Second Attention Span
The average attention span of a goldfish is 9 seconds. The average attention span of a human being in 2019 is 8.25 seconds (and decreasing every year). In these crucial seconds, consumers decide whether they want to...
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March 26, 2021
5 Easy Ways To Measure Customer Satisfaction
Creating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
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March 23, 2021
Choosing Website Images Like A Pro
Clients don’t want to just browse a website, they want to experience it. And one of the ways you can give them that is by optimising each photo you upload....
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March 16, 2021
Facebook Apps To Rev Up Your Marketing
With the constant increase of businesses shifting online, there is a constant struggle to separate yourself from the crowd. How does one do that on Facebook specifically? Solution: Apps....
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March 14, 2021
What Everybody Ought To Know About LinkedIn Marketing
Despite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the webpage has developed into one...
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March 5, 2021
Lead Generation Hacks With 20 Tips
Today’s buying process has been completely revolutionised. Marketers should now focus on being found and building relations with their potential buyers. That’s where lead generation comes in....
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March 2, 2021
Essential Twitter Ad Metrics
Twitter records over 330 million monthly users and over 3 billion account holders making it one of the most used social media platforms in the world today. Here are five metrics to track campaign success...
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February 28, 2021
The Science Behind Social Proof
Social proof today has power in immensely influencing the number of people that patronize your products as a result of the number of people engaging with it....
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February 24, 2021
11 Unbelievable Social Media Stats
Since January 2018, a million first-time users get online every day. Here are a few incredible statistics revolving around social media that prove its usefulness and relevance in today’s world....
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