Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. But that doesn’t mean all their content is the best, or valuable in that field. ...
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A lot of us have been using Google Doc for years, but there are a lot of hidden features in the versatile cloud-based app that we have yet to uncover. Some people are yet to...
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When used appropriately, memes can be a fantastic tool in any digital marketer’s inventory, and give your brand the ability to reach thousands of people, while helping them be a part of the social conversation....
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Ever wonder the magic behind successful Facebook ads? The Facebook Ad Pixel unlocks powerful solutions in digital advertising by measuring the impact of your paid promotions and ads....
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The complexities of web design, strategy and marketing can be evasive, or require specialisation and time that you don’t have at your disposal. That’s where web design agencies come in....
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With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone - including marketing....
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At any given moment, marketers have multiple channels and campaigns open alongside the daily grind of deliverables they need to get done within a day. On top of all that, why does everyone else seem...
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They’re high and seem impenetrable, and can potentially break a bone or two. In a time-honoured tradition, this post reflects on some of the most creative marketing quotes to help you seek marketing wisdom from...
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The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online...
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Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW)...
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Instagram is made for photos with captions relegated as afterthoughts. Brevity is the key to wit. This is why Instagram was always destined for success. So why should the platform matter to anyone in digital marketing?...
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Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look...
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You’ve worked hard and created a website you’ve envisioned for months and are proud to share. The font looks great. The images are personal. It reflects your brand well. ...
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The rapid growth of smart speakers and voice search presents great opportunities for various industries - from music to banking to healthcare, and there’s no one better than a digital marketing agency to help you...
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You don’t have to be super creative, a designer, coder, or even technically proficient to create a brilliant website. But how? ...
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Website performance optimisation is a primary factor that dictates the success of modern online businesses. After all, most of us know the torture of waiting for slow webpages to load - which encourages frustrated visitors...
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Paid media is one of the many ways organisations can promote their content via multimedia (display ads, social media posts, paid search results, pop-ups). It will help you get more clicks, traffic and greater brand...
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Today’s consumers don’t care about your company. They care about how to find easier solutions to their problems. And 40% of companies say that customer experience (or CX) is a top priority during digital transformations....
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Email newsletters are a curious mix of information, how-tos, and hacks for life, which means they need to help your subscribers in some way. In this post, we’ve outlined some tips you can use to...
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The average attention span of a goldfish is 9 seconds. The average attention span of a human being in 2019 is 8.25 seconds (and decreasing every year). In these crucial seconds, consumers decide whether they want to...
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Creating customer loyalty is a daunting task. But we have you covered with easy ways to assess what is (and isn’t) working for your brand, and why clients may consider some other brands over yours....
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Clients don’t want to just browse a website, they want to experience it. And one of the ways you can give them that is by optimising each photo you upload....
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With the constant increase of businesses shifting online, there is a constant struggle to separate yourself from the crowd. How does one do that on Facebook specifically? Solution: Apps....
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Despite the fact that more than 500 million clients use the platform, LinkedIn is still enormously underused as an advertising platform. While it began as a comfortable recruiting tool, the webpage has developed into one...
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Today’s buying process has been completely revolutionised. Marketers should now focus on being found and building relations with their potential buyers. That’s where lead generation comes in....
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