Better data produces better results. 

As a business or a digital marketing agency, we all know this is one of the core elements of business application. Today’s technology-driven and consumer-centric world, using big data is almost a requirement. 

What is big data? 

Big data is a diverse set of structured, semi-structured, and unstructured information collected by organisations that can later be mined to use in machine learning programmes, predictive modeling, and other analytics applications. 

While in the past it is possible that SMEs (small to medium enterprises) didn’t leverage data technology due to lack of expertise and budget constraints, now it’s possible for them to do so with affordable self-service tools available – even for people without tech backgrounds. 

Image Source: Medium 

And database marketing? 

This is the practice of collecting, classifying, and analysing consumer data in order to create tailor-made marketing messages to them. This database is compiled using information acquired from many internal and external sources such as email marketing, data warehouses, discussion forums, and social media. 

The aim of database marketing is to use this load of information to implement marketing strategies that, ultimately, increase profits. Knowing and building your customer personas is a part of this process, too. In this post, we’ve curated some suggestions to leverage your business database and drive sales. 

• Get a Clearer Picture of Your Customers 

Your database can give insights into your target audience, from their pain to pleasure points, habits, referrals, shopping behaviour, etc. This allows you to accurately interact and engage with customers at the right time and place in the channel. 

• Ensure Customer Retention 

Converting leads to sales isn’t easy, but losing customers is, which is why retention is critical. Focus on becoming a trusted brand to your audience, communicate frequently with them on email, social media, etc., run loyalty programs, address complaints efficiently – everything that can give you a name of trustworthiness and the competitive edge to stand out in your industry. 

• Identify Trends 

Another way to gain a competitive edge, database leveraging helps you keep tabs on the target audience’s behaviours, habits, economic conditions, etc., that can allow you to predict where the industry is headed. You can thus prepare your business for what consumers will anticipate in the future, and even save your company from suffering potential losses. 

• Look into Customer Service 

With the rise of experience disruptors, people now demand excellent customer service, and big data can help you here too. By creating a great omnichannel experience and segmenting customers to their preferred landing pages, you can make customer experience (CX) a high priority to your business to make people feel secure and important while closing more sales for you. 

The biggest challenge to creating databases is management. With the speed and amount of information being shared in businesses these days, using automation systems powered by AI and machine learning means you will be able to devote more time to higher-level operational and strategic tasks, leaving the manual data input to machines. 

Big data is a great real-time metric to use, and Tribe of Brands can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.