How To Grow Your Business Using Digital
It’s easier to grow your business digitally today than you think.
With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is all about.
Called a “digital transformation”, growing your business digitally means implementing technology into all spheres of business in order to build sustainable relationships and better understand the needs of your clients.
But it isn’t just innovating and using technologies to push business. It’s also creating new possibilities for your existing services to deliver better customer experiences. It can be finding new ways to interact with your customers. Regardless of what shape it takes, digital transformations and growth are now key to expanding businesses online.
Why focus on digital media?
It’s hard to get the word out through face-to-face interaction with potential clients and leads for the time being. Digital media (advertising) is a great, cost-effective way for business owners to build their online presence and engage in conversation with their demographic via emails, social media, and website – compared to print media and direct mail.
In addition, the ease with which marketing agencies, businesses and consumers can track, estimate and quantify data from websites, social media, and mobile advertising has made the entire process of following your growth and setbacks easy.
Technology has put the world into our hands. Let our digital marketing agency help you make the most of it.
Image Source: We Are Social – Digital Around the World in 2020
Whether your business is a large or small-to-medium enterprise (SME), once you’ve determined your priorities, you can consider these ideas to help your business grow:
Build A Better Website
Over 80 percent of consumers say that a big source of their motivation for shopping on a website is its ease-of-navigation and other digital-focused perks. Working with the right web design agency can help you optimise your website for searches, represent your brand essence, include multiple channels of communication, etc.
Create Quality Content
We say this a lot, but quality content on your website blog is valuable. It can establish you as a thought leader in your field and provide information to consumers, especially if you’re engaging. Though long-term and not an overnight success, creating good content can only help your business (and you) grow.
Use Social Media Platforms
Be heard through social media. With countless statistics and articles on the importance of establishing a presence on social media, making a page on Instagram, LinkedIn, Facebook, etc. can help promote your business + have a direct and always-available channel to your target demographic.
Target Potential Audience
Using search engine optimisation (SEO), pay-per-click (PPC), etc., using digital marketing you can now target your exact audience based on age, gender, ethnicity, interests or region. SEO drives traffic to your website’s landing page (or others), so ensure it has the right information a consumer might be looking for to engage with you.
Include Great Images
Choosing the right images for your website doesn’t just make it look good, but can also grow traffic. As visual creatures, we retain images for longer, so make sure your social media and website have relatable and relevant images can go a long way. Keep in mind that with the increase of users accessing websites via mobile, you’ll want to make your apps, etc. mobile-friendly and easy to navigate and use.
You can save yourself and your employees’ valuable time by automating repetitive administrative tasks. This can mean automatic bills and invoicing, or automated email platforms to generate reports.
Chatbots are a popular option to help customers if they have questions while browsing your website to eliminate the need of a constantly staffed customer service crew.
Image Source: MobileMonkey
Does your business really need to go digital?
You might say you’re working in a conservative industry.
But let’s take an example of a “conservative” industry: tattoos. Inkbay – a Swedish startup – was launched in 2016 to help people find tattoo parlours online. We can argue that tattooing belongs offline and its success is due to its non-availability on the Internet, but now Inkbay holds 60 studios on its platform, expanding into London and Berlin.
While a business might be doing well today, digital marketers know that the world evolves quickly. To stay ahead of the curve, we need to deliver today what consumers might need tomorrow.
More visibility + more clients = profit. But more than that, digital marketing can help foster business-client intimacy, encourage innovation, and make brands more “human”.
Tribe of Brands can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys and digital marketing campaigns.
Contact Us to Learn How