Creating powerful content that is both engaging and credible isn’t an easy feat. Research shows that ninety-one percent of B2B (business-to-business) professionals use content marketing in order to up their strategy. 

But that doesn’t mean all their content is the best, or valuable in that field. 

So what does it take to become a successful content creator?

Whether you’re working solo or with a team, the trick is all in the work and effort you put in before your fingers touch that keyboard or pen. As a digital marketing agency, Tribe of Brands can help you reach out to and understand the right audience for you, and create enriching content that speaks of your spirit and ethos to your clients. 

In this post, we focus on some habits that you can adopt as a content creator to improve your ranking, get noticed, and become a better creator in no time: 

Read, Read, and Read Some More.

Want to create content that resonates with your field or industry? You need to first understand that field. No one can sit down one morning and punch out a great article or blog – it requires hours of reading and researching about the latest research and trends, going through your RSS feeds, favorite blogs, and news websites/applications. 

This will help you gain the inspiration you need to create great content and emerge as a thought leader.  

Know Your Voice.

Ask two questions: 

– Who am I creating for? 

– What’s the personality I am going for? 

You aren’t the only content creator in your industry – but you can become one of the best in it. Besides promoting your content on different channels and gaining trust over time, the one thing you have no one else does is a unique voice. 

Your audience may click for your information, but they come back for your voice. 

Add some satire, humor and personal analogies, all the while remembering to balance your creativity with content guidelines. Empathise with your audience = more compelling content = better results.  

Offer Solutions Along With Your Commentary.

A lot of content talks about topics, but leaves the reader wondering what’s the next step? 

People generally read your content because they’re hoping it’ll satisfy a need or question they have. 

Make sure your readers remember you – more than reciting what you know, explain why it’s important and what your audience can do with it. Think about what their needs are, lay the solutions out simply, and your readers will thank you for it.  

Engage Your Audience.

You’ve mastered the art of speaking through your writing and publishing quality content regularly, and now you want to face the next challenge: engaging with your community. To move beyond just ‘likes’, engage your audience to create trust and strong relationships with some of our lead generation hacks (and hacks for digital marketers), such as social media contests, going live, or giveaways. 

Become Multifaceted.

Successful content creators and brands aren’t just in the blogging business. Creators need to be able to write, copy edit, record podcasts, edit videos, and schedule social media posts, among others as highlighted in this article.  

Network And Communicate Outside The Comfort Zone.

Great content creators tend to get lost in their ideas and comfort zones. It might seem challenging, but accepting that you have a lot left to learn (and the only way you can do it is by listening to others’ ideas) is a great way to push yourself to meet people – offline and online, and help others by promoting their efforts.

If in-person meetings make you cringe, you can start out by following thought leaders on social networking sites like LinkedIn, Twitter or Facebook, and then level up to conversations with colleagues. 

Stay Curious.

The most important habit of all. 

Well-versed content creators are curious creatures by nature, and intellectual inquisitiveness is the driving force of self-improvement. 

Inculcate a curiosity about where your field is headed, new developments in it, and how to continually improve your content. You can try and play devil’s advocate to your (or others’) work; a contrary view on a piece can be hard in the beginning, but it can help you think critically about content you’re consuming and putting out. 

We at Tribe of Brands know it can be hard to hold onto that sense of wonder when you’re buried under piles of deadlines and upcoming reveals, so let us help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.