Digital Marketing Vs Traditional Marketing
Change is hard.
With a global pandemic, the slow letting up of lockdowns and precautionary measures, controversial world leaders, and social disturbances, 2020 has been a wild ride of change for everyone – including marketing.
The shift to digital communications across the world and trying times means that people have come to expect a certain level of thoughtfulness and insight from brands, away from opportunism and into mindfulness. The psychological shift has been a long time coming, and our digital marketing agency can help you weather the changing tide by developing the skills necessary to earn consumers’ trust.
Gaining some clarity on the differences between traditional and digital marketing can help you understand which one will work best for your business, and that’s what this post is here to do.
What is traditional?
Not to be confused with old-fashioned, it’s important to know that one of the main differences between traditional and digital marketing lies in the medium through which people discovered you.
Traditional marketing can be radio, print, magazine, TV, etc. – a way to reach out to a semi-targeted audience using offline methods that come under five major categories:
- Direct mail
- Window displays
Traditional marketing is impactful with its visually captivating commercials, and often more memorable and permanent over a Facebook post you’ll see for 3 seconds before scrolling past. However, it’s more difficult to measure your campaign or marketing progress to see how many people have seen, reacted, followed up on, or shared your business’s commercial. This can mean less consumer interaction with higher expenses.
What is digital marketing?
This is what we see every day, on mobile phones, laptops, on Facebook and Instagram, even Google (search engine marketing). Digital marketing means reaching out to consumers using the Internet via any electronic device, and can be leveraged by any business (of any size) to convert leads and prospects into customers, and target the right audience base. As brands and companies seek to adopt a cautiously optimistic approach to the future of business and marketing, we will see an exponential growth in digital marketing as a means to reach out to audiences who no longer are able, or want to, see advertisements in offline modes.
Image Source: Vunela
Retail stores have faced heavy losses across the world, many forced to shut down due to COVID-19 and a decrease in customer footfall, and this is where e-commerce and direct B2C marketing plans have skyrocketed in sales. This rapid shift to digital marketing as a response to customer hesitation and social distancing means companies have acknowledged the need to either reinvent their business models or fail.
Luckily, digital marketing is seen to have a definite edge over traditional, with its ability to easily measure campaign progress, directly engage with consumers, and target wisely, despite its constant evolution and need to stay up-to-date on the latest trends.
A greater prioritisation on healthcare and wellness following the COVID-19 pandemic will see consumers gravitating towards companies doing social good and working towards a better tomorrow, as in crisis situations, people look up to those striving for the “greater good” rather than the next 48-hour 100 percent off sale.
This pandemic is a true test of brands’ resilience and ability to adapt to crises and change, and those who invoke a sense of realistic hope and positivity will anchor communication and a belief in their brand message among the people. We have always looked for a better tomorrow, and now is the time for brands to deliver on it.
Tribe of Brands can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
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