We have a question for you: how does a new company survive in the competitive business world? 

As we well know, the Internet plays a very important role in helping new businesses reach potential customers, especially with the shift to digital due to the COVID-19 pandemic. As a digital marketing agency based out of Africa, we understand the relevance of being Internet-aware and having a digital presence in order to succeed. 

Today’s buying process is completely revolutionised. As people get better at filtering out the noise and relying on social proof to make buying decisions, companies should now focus on being found, and building relations with these potential clients. That’s why people say it’s so important to have a website. 

But do you really need a website to be found? 

Lead generation is the process of “warming up” potential customers to your business through personalised interactions in order to get them on the buying track. Although websites can help raise brand awareness and give people a way to contact you, you can still function as a business without one. 

Image Source: Ready Artwork

Attend Business Events, Seminars 

Many business owners attend events in order to generate leads, as well as meet other thought leaders in their field. It is a powerful way to reach out to customers and can give you great opportunities to raise brand awareness within your community.

Host Webinars 

Webinars host the best of both worlds: video and interaction. You can use webinars to share information or giveaways, and people will love that you’re giving away something valuable for free. Keeping it short, simple, and focused on a particular topic helps, and encourages people to interact via Q&A sessions right after. 

Build an Online Community 

As we’ve mentioned, consumers are now conducting their own research in order to make informed decisions, so creating an online community with set guidelines can help people find answers to questions about your product/service, and allows people to comment, share and engage with your content in what can be a safe space. 

Run Social Media Contests 

Never underestimate the value of running contests. It brings participation and visibility as people can be asked to follow you, tag their friends, or mention you on their pages. With platforms like Instagram and Facebook, there’s no better way to interact with people than a place designed exactly for social interaction. Check out some of our social contest ideas that you can run today. 

Do Some Blogging 

Even if you don’t have a website, you can still generate leads through blogs. Using WordPress or Medium for free blogging can help you reach out to your target audience. Use call-to-actions (CTAs) for email subscription, provide relevant and informative content, and be consistent – and you’ll see your customers come pouring in. 

Generate Brand Advocates

As you provide better services, you can ask customers for referrals (recommendations via word-of-mouth) that are based on credibility. These can be either impressed by customers or experts in your field.  

Tribe of Brands can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.