Did you know: 200 million Instagram users visit at least one business profile daily. 

That’s a lot of people, and that’s a lot of businesses. One of which could be yours. 

When the photo and video-sharing social media platform started becoming a serious content marketing, networking, and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital marketing agency based out of Africa that understands what it means to be African, we are constantly in the pursuit of bringing out the best of your business in a way that appeals to your audience. 

Being an Instagram unicorn isn’t easy, but we’re here to help you become that magical creature with a few of our tips to make your page more popular (and believable!).  

• What’s Happening Behind-the-Scenes?

Also called lifestyle marketing, this is an appealing way to keep your audience engaged. People are always interested to see how other people live, and this is true from the thousands of followers celebrities, athletes, and political actors’ pages have. But that doesn’t mean you have to be extreme to be appealing. 

A lot of businesses have a brand image that their followers associate them with, and you can use that to your advantage by showing glimpses of moments from the breakroom, work-from-home desks, or even a brainstorming session between teams. Find your brand personality, and make it work wonders on Instagram. 

Image Source: DOYOU

It’s important to know what kinds of photos to put up. Check out our post on how to be an expert on Instagram to get some great ideas. 

• Promote Your Hashtag

You’ve made your business’ hashtag, now think about who will use it to promote you. Promotion can be online, but you can take it offline and print it onto receipts, print advertisements, events, and your store signages. During campaigns, encourage people to use it when tagging you, as well as adding it on your other social media platforms and your website. Get creative with your hashtags – you can be funny, ironic, or even outrageous (while staying sensitive) like WeWork here. 

Image Source: WeWork 

• Comment, comment, comment 

It isn’t enough to ‘like’ videos and photos anymore. You can generate more interaction by commenting on people’s posts, and by showing that you put in the effort to comment, people are more likely to get curious and tap on your profile to follow you. Leaving meaningful and positive comments on others’ photos gives you a good chance of being followed by that person/page, and if your page is good, you’ve got a new follower right there. 

• Create an IGTV Series 

IGTV is here to stay for 2020. As an entire place for people to browse, IGTV is a great destination for viewers to pick a video when they’re really in the mood to engage and pay attention. Brands can use it to make serial content, with repeatable themes and styles that audiences can expect at every episode, and top it off with countdowns to build the anticipation. Combine what you’re good at + what your audience wants to see = amazing results. 

Let’s make the fairytale a reality. Tribe of Brands can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.